A mortgage trigger is simply a credit bureau derived lead based on the actual credit behavior
derived lead based on the actual credit behavior
of your pro ect.
When we begin work with new clients we ask them a
lot of questio : all geared to create a "Watch
List." This watch list or target universe profile
is the EXACT set of demographic attributes you
have given us to create a profile for the credit
bureau to monitor.
For example, your criteria for the trigger leads
might be:
550-680 FICO's
$150k existing mortgage amounts
LTV's of 90% and lower
States of CA, FL, CT, MA, NY, OR, WA
In this example the group the bureau is
monitoring is millio of confirmed homeowners
that EXACTLY match ALL your criteria.
We i ut this information directly to the bureau
and they identify everyone in their database that
fits ALL of your criteria.
When mortgage credit is pulled from homeowners
meeting your criteria, it "triggers" or flags in
their system to send us the pro ects information
on your behalf.
Simply - mortgage credit was pulled yesterday...
we deliver the lead to you today!
Jack Joh on
President
www.mortgagetriggers.com